He Knows What It Takes
Tim Korzon is owner of Leland International, a contract furniture manufacturer. Tim has exacting design standards – for the contemporary tables and chairs he sells as well as the Leland brand. The contract furniture industry is dominated by huge companies with marketing budgets to match. To compete, Leland has to look every bit as sophisticated. For the last nine years, Jim has helped evolve the Leland brand through a variety of initiatives including the design of marketing campaigns and materials that draw the attention of specifiers and designers worldwide. Jim serves as the company's design director, handling everything from price books, to tradeshow marketing, to the firm's website. Says Tim, "Over the years we've worked with The W Group, we've heard from customers that our literature and marketing materials are among the best in the business. The W Group consistently delivers quality in both design and production." Jim also has had a role in developing new products for the growing company. According to Tim, "Jim has an excellent understanding of what it takes to be successful in the contract furniture industry. He has led us to new product ideas and creative spin-offs that are now being sold in the marketplace. Working with Jim is a successful and enjoyable endeavor."
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