Impeccably Honest
Jack Buchanan is founder and president of The International Society of Primerus Law Firms. Primerus was founded on principles
of excellence and maintains very high standards for its members, which are independent, small to medium size law firms located
across the U.S. and Canada. The organization engages in marketing activities on behalf of its members and also provides individualized
marketing services to member law firms. As a prestigious organization, Primerus has very rigorous standards for its own marketing and
communications. Over the past few years, The W Group has been responsible for instituting graphic standards and guiding the development
of marketing materials that reflect and enhance the Primerus brand. These efforts include design and content development for the
Primerus website, marketing brochures, member communications, and a member recruitment program. According to Jack, The W Group has done
"outstanding work" for Primerus and its law firms. "Jim is highly creative in developing design concepts that are sophisticated
and professional in keeping with the prestigious image we want to project for Primerus." Just as important, says Jack, is the fact that The W Group "is easy
to work with, impeccably honest, and reasonable in its fees."
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