One Of The Best
Ted Etheridge is president and owner of SVH Group. Before he was a client, Ted was a supplier to The W Group. We chose him for his
impeccable standards for quality, reliability, and superior customer service. His firm has never let us down in over 20 years of service.
So it is an honor and a privilege to be called upon to handle some of the design needs for this remarkable company. Over the years, Jim has handled identity and branding projects, and the creation of marketing materials and promotions. Ted has
exacting standards for the performance of his company and its marketing programs. "Jim has been great to work with, both as a
customer and as one of my key designers for various projects," says Ted. "Grand Rapids has some of the best designers in the country,
and Jim certainly is one of them. He helped me brand Etheridge Company back in the 80's, and worked with me to achieve
a nationally-recognized brand. At SVH, we worked together to preserve the core brand of
the firm formerly known as Steketee Van Huis, while moving to a new, easier to pronounce brand, SVH Group. As we grow, this brand continues
to support all of our new product and service offerings. Good concepts, great graphics, and a well-implemented strategy are key to our growth
and the building of a strong brand. The W Group has been there every step of the way."
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